About OD

Some people use the term organization development (OD) to
describe their experience with organizational change and growth.
In fact, OD is a formal, interdisciplinary field of study and practice
that has brought innovation and improvement to the public, private
and non-profit sectors for over 60 years.

Richard Beckhard, a leading OD theorist and practitioner, defines
organization development as "a systemic and systematic change
effort, using behavioral science knowledge, to transform the
organization into a new state."

RESULTS

Improved organizational
performance

Increased organizational
capacity to solve problems and
manage change

Increased commitment to
implementing change efforts
KNOWLEDGE BASE

Functioning & dynamics of
social systems

Hows & whys of change

Concepts from applied
behavioral sciences, physical
sciences, economics, & other
fields of work

LEVELS OF ENGAGEMENT

Individual

Interpersonal

Group

Intergroup

Organization
VALUES

Client-centered

Systems-oriented

Data-driven

Participation & collaboration

Respect & inclusion

If you want to truly
understand something,
try to change it.

Kurt Lewin
© Potomac Group LLC